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BUS 350 - New Venture Creation

This guide is for John Clarke's Spring 2024 course.

Places to find profiles

  • TIP: In Business Source Complete, you can search for articles about an industry by just entering keywords. But if you're specifically looking for an industry profile, your best bet is to find the NAICS number, enter that in the first search box and then choose "IC NAICS Code" from the pull-down menu next to the search box). Then limit to recent year(s). From the Search Results page, use the "Source Types" limiter to choose Industry Profiles. You can also limit to SWOT Analysis to find particular companies from the industry. 

Tip: Click on Reports, then Industry & Market Reports - then enter keywords

  • Tip: Click on Markets - from pull-down, select Industry Surveys