BUSA480 Business Analytics Capstone

Market Research

A major discipline of marketing whose main function is intelligence gathering and analysis on a particular market, industry, geography, customer group, competitors, or specific product or service area. Marketing campaigns are like war strategies: they are highly dependent upon good intelligence, before, during and after the event. In successful marketing campaigns, market research is vital to bringing a deeper understanding of the target market: its size, growth, segments, trends and dynamics, customer groupings, customer wants, needs and desires, competitors and their campaigns, demographics. (Oxford Dictionary of Marketing)

Consumer Resources

• Census Business Builder
  • Census Business Builder analyzes customers, market, and competition for your industry of interest. For more efficient searching, check out this video on how to search CBB.
• American Time Use Survey (Bureau of Labor Statistics)
  • The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
• Office of Textiles & Apparel (OTEXA)- International Trade Administration
  • A searchable database of manufacturers, suppliers, and contractors in the United States provided by the Department of Commerce. Useful for those seeking to source Made in the U.S.A. textiles, apparel, and footwear products.
• Survey of Income and Program Participation
  • The Survey of Income and Program Participation (SIPP) is a nationally representative longitudinal survey that provides comprehensive information on the dynamics of income, employment, household composition, and government program participation. SIPP is also a leading source of data on economic well-being, family dynamics, education, wealth, health insurance, child care, and food security. SIPP interviews individuals for several years and provides monthly data about changes in household and family composition and economic circumstances over time.

US Census Comprehensive Resources

• American Community Survey
  • One-year, 3-year, and 5-year estimates for the nation from the most recent release. Broad subject categories include social, economic, housing, and demographic.
• Data.census.gov
  • Data.census.gov is the platform to access data and digital content from the U.S. Census Bureau.
• Census Reports by Topic
  • Census Bureau statistics are now organized by themes, or topics, making it easier for you to find what you need. Each topic and subtopic lists associated data, news, and more.
• Current Population Survey
  • The Current Population Survey (CPS), sponsored jointly by the U.S. Census Bureau and the U.S. Bureau of Labor Statistics (BLS), is the primary source of labor force statistics for the population of the United States.
• Data USA
  • A collection of U.S. statistics and stories including information on demographics, public health, energy consumption, mean income and other topics categorized by location, industry, occupation and education.

Business Statistics

• County Business Patterns
  • County Business Patterns (CBP) is an annual series that provides subnational economic data by industry & employment size of the establishment. CBP data are useful for studying the economic activity of small areas; analyzing economic changes over time; and as a benchmark for other statistical series, surveys, and databases between economic censuses.
• Economic Census
  • Data produced from the Economic Census are based on the North American Industry Classification System (NAICS) and several key statistics are tabulated including number of establishments, number of employees, payroll, and measure of output (sales, value of shipments, or revenue).
• Occupational Employment Statistics

  • The Occupational Employment and Wage Statistics (OEWS) program produces employment and wage estimates annually for approximately 830 occupations. These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas; national occupational estimates for specific industries are also available.

• Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates
  • The Occupational Employment and Wage Statistics (OEWS) program produces employment and wage estimates for approximately 830 occupations based on a survey of business establishments (employers). The OEWS survey covers wage and salary workers in nonfarm establishments and does not include the self-employed, owners and partners in unincorporated firms, household workers, or unpaid family workers.