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U.S. Major Dailies
Includes 1985+ of the New York Times, the Wall Street Journal, the Washington Post, the Chicago Tribune, and the Los Angeles Times.
Academic Search Complete
Articles (or article summaries) from scholarly journals, newspapers and popular magazines covering most academic disciplines.
Statista.com provides quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Public opinion polls. We don't have a subscription to this, but a lot of reports seem to be freely available.
Popular v. Scholarly - tutorial